A VR content experience created for KITKAT’s booth at Milan Games Week, designed to engage visitors through immersive interactive storytelling and branded gameplay experiences.
A VR content experience created for KITKAT’s booth at Milan Games Week in Milan, Italy, designed to enhance visitor engagement through immersive and interactive brand experiences.
KitKat VR Video for Milan Gameweek 2023
We created a VR content for Kitkat to participate in the Milan Games Week in Milan, Italy. Our goal was to create an immersive experience for viewers to enjoy the moment of snapping and eating the Kitkat fingers.
Design Concept
We aimed to capture the youthful and energetic atmosphere of Milan Gameweek while maintaining Kitkat's cheerful image. Our approach involved immersing viewers in the world of Kitkat, showcasing the production process, and highlighting the experience of enjoying Kitkat as described in the video narration.
Project Info
- Year
- 2023
- Category
- Event · Commercial
- Industry
- F&B · Culture & Arts
- Craft
- Immersive · XR · Real-time · CGI · 3D
- Tools
- After Effects · Photoshop · Premiere Pro · Illustrator · Unreal Engine · Cinema 4D · Blender
Credits
- STUDIO
- ADRM
- Artist
- Choi Myungwon · Jimmy Chung · YongSeong Park · Cardi Olsen
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