In-house R&D
One director.Five agents.In concert.
Beside the director, five agents handle the repeating work. From the moment an inquiry arrives to final delivery — at every step the director decides, and AI assists. Humans design. AI realizes.
AI Collaborators
One director, five AI hands beside them.
We split the way an 8-year ad-agency creative director thinks into five distinct roles. Each AI focuses on the one thing it does well, and hands the result cleanly to the next.
- 01
Creative Director
Creative Director
Sets the direction and conducts the other four AIs.
- 02
Scene Designer
Scene Designer
Breaks the story into scenes and cuts, and designs the editorial rhythm.
- 03
Prompt Engineer
Prompt Engineer
Translates each cut into a language the generative models understand.
- 04
Generator
Generator
Turns validated specs into actual images and footage.
- 05
Quality Critic
Quality Critic
Scores results on four axes and saves the data for next time.
Hybrid workflow
Quoting · planning · operations — assisting the agency end-to-end.
From intake to brief synthesis, quoting, QC, and retro — AI assists the director's decisions across seven steps. Every external send is made by a human.
Brief decode
Pulls the seven essentials from the client brief — background, objective, target, message, must-haves, tone, and deliverable specs.
AI · human review
Reference curation
Finds analogous projects in our internal database and recommends one or two style cartridges with rationale.
AI auto
Moodboard draft
The seven dimensions that shape a film — style, prompt DNA, camera rules, QC standards, asset spec, tone, emotional arc. Aligned to the director's intent, AI synthesizes all seven into a draft; the director reviews and refines it into a finished board.
AI · director approval
Brief synthesis
Executive Summary · Concept · Tone & Manner · Treatment · Reference · Schedule · Budget — AI auto-writes all seven pre-production sections. AI estimates and human-fixed values sit in two clearly separated columns, so what is editable is visible at a glance.
AI · human-fixed
Quote
A rule engine drafts a first quote from work-type, duration, and complexity, cross-checked against analogous cases.
Engine · human-final
Founder review → send
Brief, moodboard, quote, and email draft arrive bundled. After review and edit, a person sends — always.
Always human
Production · QC · retro
Our designers and animators run production. QC scores four axes — tone, character, emotional arc, coverage. Every result becomes data for the next case.
Human · AI-assisted
AI vs Human
Who does what, at a glance.
The hybrid works because every step labels who ends and who begins.
Design Cartridge System
Ten aesthetic flavors, pre-tuned.
Eight years of ADRM's production craft, systematized into ten flavors. Each cartridge bakes in tone, look, camera rules, forbidden elements, and QC standards — so when a designer picks a flavor, the system lays out the corresponding design context. Designers don't restart from scratch; their judgment goes into the deeper calls.
Data flywheel
A system that compounds with data.
Every project metadata — cartridge picks, moodboard syntheses, QC scores, rejection notes, time-on-task — auto-archives into the system. Each retrospective lifts the accuracy of the next project, and the system grows more precise. Driven by data, sharpened by time.
Vision Flow Harness v2.7 · Moodboard Schema v1.3 — public spec coming later.