Cut 04 / Tone consistencyRejected
Saturation +12% against the moodboard reference
Re-render with the cartridge tone lock re-applied
In-house R&D
One director.Five agents.One system.
Beside the director, five agents handle the repeating work. From the moment an inquiry arrives to final delivery — at every step the director decides, and AI assists. Humans design. AI builds.
AI Collaborators
One director, five AI hands beside them.
We split the way a veteran ad-agency creative director thinks into five distinct roles. Each AI focuses on the one thing it does well, and hands the result cleanly to the next.
- 01
Creative Director
Creative Director
Sets the direction and coordinates the other four agents.
- 02
Scene Designer
Scene Designer
Breaks the story into scenes and cuts, and designs the editorial rhythm.
- 03
Prompt Engineer
Prompt Engineer
Translates each cut into a language the generative models understand.
- 04
Generator
Generator
Turns validated specs into actual images and footage.
- 05
Quality Critic
Quality Critic
Scores results on four axes and saves the data for next time.
Hybrid workflow
Quoting · planning · operations — assisting the agency end-to-end.
From intake to brief synthesis, quoting, QC, and retro — AI assists the director's decisions across seven steps. Every external send is made by a human.
01
Brief decode
Pulls the seven essentials from the client brief — background, objective, target, message, must-haves, tone, and deliverable specs.
AI · human review
02
Reference curation
Finds analogous projects in our internal database and recommends one or two style cartridges with rationale.
AI auto
03
Moodboard draft
The seven dimensions that shape a film — style, prompt DNA, camera rules, QC standards, asset spec, tone, emotional arc. Aligned to the director's intent, AI synthesizes all seven into a draft; the director reviews and refines it into a finished board.
AI · director approval
04
Brief synthesis
Executive Summary · Concept · Tone & Manner · Treatment · Reference · Schedule · Budget — AI auto-writes all seven pre-production sections. AI estimates and human-fixed values sit in two clearly separated columns, so what is editable is visible at a glance.
AI · human-fixed
05
Quote
A rule engine drafts a first quote from work-type, duration, and complexity, cross-checked against analogous cases.
Engine · human-final
06
Founder review → send
Brief, moodboard, quote, and email draft arrive bundled. After review and edit, a person sends — always.
Always human
07
Production · QC · retro
Our designers and animators run production. QC scores four axes — tone, character, emotional arc, coverage. Every result becomes data for the next case.
Human · AI-assisted
AI vs Human
Who does what, at a glance.
The hybrid works because every step marks where AI stops and people take over.
PhaseAIHuman
Reference curationAuto search · sortFinal selection
Moodboard draftAuto-synthesize 7 dimensionsDirector review · approval
BriefAuto-write 7 sectionsConcept · strategy lock
QuoteData-driven estimateFinal price
Email sendDrafts onlyAlways sent by a person
ProductionParallelize the repetitiveDirector-led decisions
Quality checkAuto-check CD checklistPass/reject verdict
QC verdict log
Verdicts by number, not by feel.
The Quality Critic checks every cut against the moodboard on four axes — tone, character, emotional arc, coverage. "It feels off" never qualifies as a verdict. Only calls backed by an axis, a number, and one line of evidence get logged — and those logs become the baseline for the next project.
Cut 05 / CoverageConditional pass
One key message rides on a single 3-second cut · 8.5 — below the 9.0 threshold
Re-check after sequence assembly
Cut 01 / Tone consistencyPass
Color-temperature drift between exterior and interior cuts · 8.5 — clears the 8.0 threshold
Correct in sequence grading
Excerpted from internal R&D simulations — not production records.
Design Cartridge System
Ten aesthetic flavors, pre-tuned.
ADRM's production craft, built since 2018 and systematized into ten flavors. Each cartridge bakes in tone, look, camera rules, forbidden elements, and QC standards — so when a designer picks a flavor, the system lays out the corresponding design context. Designers don't restart from scratch; their judgment goes into the deeper calls.
Cinematic01
Commercial Shoot02
Clean Minimal03
Motion Graphics04
3D Product05
Fashion06
Kawaii07
Anime08
Documentary09
Retro10
Data flywheel
A system that compounds with data.
Every project metadata — cartridge picks, moodboard syntheses, QC scores, rejection notes, time-on-task — auto-archives into the system. Each retrospective lifts the accuracy of the next project, and the system grows more precise. Driven by data, sharpened by time.
30
Published projects
28
Cartridge-tagged
4
QC axes
10
Cartridges
As of 2026.06.11
Built on Vision Flow Harness · Moodboard Schema — the detailed spec is private.