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Estimate
The three variables that move a quote
Two 30-second films can carry very different budgets. These three variables set the range.
- 01
Scope
Runtime · shot count · resolution · deadline
Runtime and shot count are the base units of work. Resolution and deadline then set the team size and schedule. Two films of equal length diverge quickly once the shot count grows.
- 02
Production approach
Live-action · CG · generative AI mix
How live-action, traditional CG, and generative AI are blended shapes the cost structure. A heavier CG share means more time and more hands; a hybrid AI pipeline compresses the concept phase.
- 03
Usage
Media · region · duration
Where a film runs, and for how long, defines the license. A single Korean channel and a global multi-channel rollout are different contracts. Sharing the usage plan up front gets it priced into the first quote.
After an initial call and a creative brief, ADRM returns a first-pass quote within 24–48 hours.
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