Samsung C&T AX FilmsSamsung C&T AX FilmsSamsung C&T AX FilmsSamsung C&T AX Films

ADRM produced three promotional films for Samsung C&T’s AIPEX, NEO and AIR/AIM solutions. Each film explains a distinct role within a consistent visual series.

Documents are the central visual element throughout. They gather and connect to represent shared knowledge, extend from drawings into buildings to show technical review, and form a protective dome around a city to express contract risk management.

AIPEX brings together internal knowledge and experience to support everyday work. The film follows records as they emerge from buildings, become documents, and gather into an organized resource. Transparent circular structures and moving documents trace how knowledge is collected and shared.

NEO helps teams review related information across drawings, specifications and calculations. Beginning with a single drawing, the film reveals connections to surrounding technical documents before expanding into architectural space.

AIR supports risk review before a contract is signed. AIM connects later developments with contract terms and project records to support a response. The film moves from individual clauses to claim and response letters, ending with documents forming a protective dome over a city.