LVM: Larry The Carry SeriesLVM: Larry The Carry SeriesLVM: Larry The Carry SeriesLVM: Larry The Carry Series

ADRM worked with Build A Rocket to create e-sports marketing content for LVM, a German insurance company. The key objective was to create 3D animations based on LVM's unique character, Larry, and combine it with a variety of gaming concepts. Larry is a cynical, yet helpful character who will show up at the right time to help anyone in trouble. To illustrate this concept, we used natural character animation and incorporated visuals from games that e-sports fans will recognise into the background. We created two pieces of content. A transition video for a broadcast of the LEC, the professional League of Legends league in Europe, and a series of vertical videos for digital marketing content.