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2024 · LVM

LVM: Larry The Carry Series

A vivid green entity bridges jungle and ruin — where game worlds bleed into reality

3D animation and character design project for esports advertising.

LVM: Larry The Carry Series

Category

커머셜 · 브랜드 필름 · 이벤트

Industry

게이밍 · 파이낸스

Craft

모션 그래픽스 · CGI · 3D

Year

2024

A vivid green entity bridges jungle and ruin — where game worlds bleed into reality

Explorer faces a vivid green humanoid figure amid a lush, misty jungle
Explorer faces a vivid green humanoid figure amid a lush, misty jungle

DESIGN CONCEPT

Larry is a character unique to LVM and has previously been featured in live-action content, but as Aydream made 3D version of Larry, LVM was able to create full 3D content. The transitions for the LEC broadcast were designed to evoke the champion of League of Legends, while the vertical series of videos seamlessly placed Larry in 3D against backdrops that pay homage to various games. Inspired by the visuals of famous games, we designed the backgrounds to ensure that each environment was realistic and conveyed a game-like atmosphere.

01 CLOSED DOOR

Storyboard

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DEIN CARRY WENN DU NICHT WEITER WEISST

Character Detail

AYDREAM

Ever-expanding Experience

Credit

PROJECT MANAGER

HyunJae Jung

3D ANIMATION

BinSeol Goh

3D ENVIRONMENT · LOOKDEV

HyunJae Jung

SOUND DESIGN

GaHyun Oh

Larry

Tools

Cinema 4DDaVinci ResolveRedshift

Credits

Studio
Aydream
Artist
Jimmy Chung · Cardi Olsen

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