2024 · LVM
LVM: Larry The Carry Series
A vivid green entity bridges jungle and ruin — where game worlds bleed into reality
3D animation and character design project for esports advertising.

Category
커머셜 · 브랜드 필름 · 이벤트
Industry
게이밍 · 파이낸스
Craft
모션 그래픽스 · CGI · 3D
Year
2024
A vivid green entity bridges jungle and ruin — where game worlds bleed into reality

DESIGN CONCEPT
Larry is a character unique to LVM and has previously been featured in live-action content, but as Aydream made 3D version of Larry, LVM was able to create full 3D content. The transitions for the LEC broadcast were designed to evoke the champion of League of Legends, while the vertical series of videos seamlessly placed Larry in 3D against backdrops that pay homage to various games. Inspired by the visuals of famous games, we designed the backgrounds to ensure that each environment was realistic and conveyed a game-like atmosphere.
01 CLOSED DOOR
Storyboard
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DEIN CARRY WENN DU NICHT WEITER WEISST








Character Detail
AYDREAM
Ever-expanding Experience
Credit
PROJECT MANAGER
HyunJae Jung
3D ANIMATION
BinSeol Goh
3D ENVIRONMENT · LOOKDEV
HyunJae Jung
SOUND DESIGN
GaHyun Oh
Larry
Tools
Credits
- Studio
- Aydream
- Artist
- Jimmy Chung · Cardi Olsen
Related work


