Hyundai E&C Homebuilding Expertise Series

Man

Woman

Focusing on the Hyundai E&C's home construction expertise, we wanted non-experts to understand their expertise in a easy way. So the main goal was to not make the video boring and difficult to understand. That is the reason why we have used 2D motiongraphic to allow the audience watch intuitively. And 3D motiongraphic was used to help the audience better understand about their technology.

CLIENT

Hyundai E&C

AGENCY

Communique

PRODUCTION

AYDREAM

SIZE

1920X1080

DURATION

03'00 - 10'00

Character Guide

Man

Woman

Design Elements

Credit

PROJECT MANAGER

Jiham Kim

PROJECT LEADER

Jiham Kim

2D MOTION GRAPHIC

HongEun Jang, JiHam Kim, SeоYeon Park

3D MOTION GRAPHIC

HyunJae Jung, JinYong Park, MinJi Kim

SOUND DESIGN

HongEun Jang, JiHam Kim, SeоYeon Park

AYDREAM

Ever-expanding Experience

Design Concept

Design Comment

Hyundai E&C Homebuilding Expertise Series have intro that shows all different problems that can happen at home. We didn't want the problems to be too serious and intimidating. To give some friendly visuals, we designed some casual illustration to fill as 2D motiongraphic. The solutions and technology that are suggested by Hyundai E&C was delivered by using both 2D motiongraphic and 3D motiongraphic. 3D motiongraphic was used give a better understand about the technology itself. Every episode of the series have different color themes. But, they all share the same spectrum to deliver a unified look as a series.

HYUNDAI

ENGINEERING & CONSTRUCTION

Hyundai E&C Homebuilding Expertise Series