HERA — Black Cushion

Aydream created a new product launch film for Amorepacific's cosmetics brand, Hera, for their flagship product, Black Cushion. Alongside the renewed product design, it was essential that the film visually conveyed the enhanced experience of using the atomised particles. In addition to creating the 3D cuts, Aydream was responsible for creating the synthetic cuts that appear on the surface of the skin.

In the meticulous journey to create a captivating cosmetics video for Hera, our research and development process delved into the creation of a bespoke floral element: the enchanting Osmanthus flower. This endeavor required meticulous attention to detail, from concept to execution. Our primary objective was to vividly demonstrate the unparalleled clarity and exceptional purity of Hera's products. Through rigorous testing and iteration, we meticulously fine-tuned each simulation to achieve a seamless visual representation that highlighted the quality and purity of the product. Houdini proved to be an invaluable tool, allowing us to intricately model every droplet and particle with precision, ultimately culminating in a cinematic showcase that beautifully encapsulates Hera's commitment to excellence.