2024 · Arcreal

Arcreal - Arcscan PV

Arcreal ARCSCAN Oral Scanner Product Film

A product film for Arcreal's ArcScan medical scanning device. The treatment pairs cinematic 3D motion graphics with embedded UI/UX layers to position the product at the intersection of clinical precision and design clarity.

Arcreal ArcScan oral scanner detail page image — CGI 3D rendering animation

PROJECT SUMMARY

Arcreal is a digital healthcare company founded by experts in 3D and AI. They were about to launch ArcScan, an oral scanner that aims to revolutionise healthcare. In addition to introducing the oral scanner, the team needed to visualise Arcgrid, the platform and ecosystem that Arcreal will be building. Aydream was responsible for planning and producing the film to help Arcreal stand out in the digital healthcare market beyond the oral scanner market.

Arcreal ArcScan gallery image — oral scanner product CGI render shot 1

Arcreal ArcScan gallery image — oral scanner product CGI render shot 2

Arcreal ArcScan gallery image — oral scanner product CGI render shot 3

Arcreal ArcScan gallery image — 3D motion graphic animation GIF shot 1

Arcreal ArcScan gallery image — oral scanner product CGI render shot 4

Arcreal ArcScan gallery image — oral scanner product CGI render shot 5

Arcreal ArcScan gallery image — 3D motion graphic animation GIF shot 2

Arcreal ArcScan gallery image — oral scanner product CGI render shot 6

Arcreal ArcScan gallery image — oral scanner product CGI render shot 7

Arcreal ArcScan gallery image — 3D motion graphic animation GIF shot 3

Arcreal ArcScan gallery image — 3D motion graphic animation GIF shot 4

Arcreal ArcScan digital healthcare product film — 3D motion graphic sequence

DESIGN CONCEPT

After researching and analysing videos of various medical device products, including competitors' oral scanners, we found that many of the videos were stiff and uncharacteristic because they were not aimed at the general consumer. arcreal also wanted to convey the image of a new pioneer in the market - something different and new, but at the same time the communication needed to be professional and trustworthy. We took music selection very seriously: from the earliest stages of planning, we hand-picked BGMs, arranged and mixed them ourselves, and laid the groundwork for production. We made sure that the USP of the product, arcscan, under the branding of arcreal, was accompanied by music that would grab the attention of a stranger.

Arcreal ArcScan design concept — oral scanner product portrait CGI render

RESEARCH & DEVELOPMENT

"Embark on a journey into our captivating R&D motion film as we unravel the creative process behind bringing the revolutionary Arcreal's teeth scanner device to life on screen." We found ourselves immersed in a playground of ideas, merging the realms of medical science with innovative technology. The fusion of these worlds sparked excitement as we envisioned the potential of our animation to both inform and captivate audiences. Utilizing green and blue neon lights, our virtual world exudes both medical precision and futuristic energy, inviting viewers into endless possibilities. Laser effects showcase the device's sophistication, accentuating scenes with captivating brilliance. Dynamic camera movements craft a narrative with cinematic flair, from panoramic views to intimate close-ups, each frame dances in a harmonious choreography of motion and rhythm.