Bringing sustainability to life through immersive 3D storytelling.
A main content video created for Lotte Group at the World Climate Industry Expo (WCE) in Busan. Featuring environmental-themed characters alongside Bellygom, the 3D animation effectively conveys Lotte Group’s ESG vision and commitment to sustainability and climate action through immersive visual storytelling.
LOTTE WCE
A main content video project created for Lotte Group at the World Climate Industry Expo (WCE) held in Busan.
The project is a 3D animation featuring environmental-themed characters alongside Lotte’s signature character, Bellygom, delivering the group’s vision for sustainability and climate action in an engaging and visually appealing way.
Structured as a manifesto-style content piece, the video highlights Lotte Group’s ESG initiatives and eco-friendly values through bright, friendly visuals, creating a positive and immersive brand experience for visitors.
VISUAL APPLICATION
Project Info
- Year
- 2023
- Category
- 미디어 아트 · 커머셜
- Industry
- 리테일 · 커머스
- Craft
- 모션 그래픽스 · CGI · 3D
- Tools
- Cinema 4D · After Effects · DaVinci Resolve · Redshift
Credits
- AGENCY
- DAMDAM SAMUSO
- PRODUCTION
- CUVE
- DIRECTOR
- Sangwoo Kim
- STUDIO
- Aydream
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